Founder & CEO
Alenn Rebolledo
Founder of Lily and CEO of Lily Professionals, LLC — building a more thoughtful standard for how private homes are cared for.
San Diego Business Journal 2026 “40 Next Top Business Leaders Under 40” winner
June 29, 2026 publication
The Founder Story
A standard built around what trust requires.
Alenn founded Lily around a simple observation: the difference between a space that is merely cleaned and one that feels genuinely cared for is rarely the equipment. It is the standard — the consistency, judgment, and attention carried into every visit.
That idea shaped Lily into a property care company for clients who value discretion and continuity. The work spans private residences, guest-ready spaces, ongoing home care, and the quiet operational details that allow a home to feel settled without constant oversight.
As CEO of Lily Professionals, LLC, Alenn leads with the belief that premium service should reduce mental load, not create more of it. Clear expectations, accountable teams, and respect for the home are not additions to the service. They are the service.
Recognition
Recognized among San Diego’s next generation of business leaders.
In its June 29, 2026 publication, the San Diego Business Journal selected Alenn as a “40 Next Top Business Leaders Under 40” winner.
For Lily, the recognition reflects the leadership behind a business designed to make high-trust home care more consistent, professional, and quietly dependable.
Read the recognition note →The Mission
To make exceptional property care feel calm, personal, and reliably handled.
Trust before transaction
A home is personal. The relationship must be earned before the work can feel effortless.
Consistency over spectacle
Quiet excellence is not a single impressive visit. It is the same considered standard, every time.
Hospitality in every detail
Care is not only what gets done. It is how a space feels when someone returns to it.
Discretion as a discipline
Private homes deserve calm communication, thoughtful boundaries, and dependable people.